‘Carbon Balanced Print’  is the highest statement of integrity for users and producers of printed products. Alongside the use of Carbon Balanced Paper, it is produced by a Carbon Balanced Printer – a printer that has measured and balanced the annual impacts of its fossil fuel usage, transportation and electricity consumption. These impacts are third-party verified, and then balanced (offset) with international conservation charity World Land Trust (WLT).

WLT offsets these emissions by protecting threatened habitats that would otherwise have been lost, avoiding the release of stored carbon. This also enables the regeneration of degraded habitats, which gradually re-absorb atmospheric CO2.

“The money that is given to the World Land Trust, in my estimation, has more effect on the wild world than almost anything I can think of.” Sir David Attenborough, WLT Patron

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New product announcement!

If your kids love storytelling and creative projects, they will be thrilled to receive HUE Animation Toolbox this Christmas.

This bumper box of movie magic is bursting with everything budding animators need to create stop motion movies from script to screen. They can bring their ideas to life by crafting characters to star in stories straight from their own imagination, or create new adventures for favourite stop motion characters like Wallace, Gromit, Shaun the Sheep or Pingu.

Created by professional animators, this unique kit is a celebration of stop motion. “I wish there was something like this when I first started,” says Ruth Barrett, Head of Animation at HUE. “It includes everything young storytellers need to spark imagination and start animating right away.”

Hurry as we only have 100 kits available for delivery before Christmas!

What’s in the box?

Lights! Camera! ACTION!

If you’re a long time follower and familiar with the HUE family of products, you’ll know we are ‘HUE’GE fans of stop motion animation.

Building on the success of the multi-award-winning HUE Animation Studio kit, HUE Animation Toolbox is the ultimate movie-making kit for young creators! 

Packaged in a one-of-a-kind gift box that folds out into a multi-sided animation stage, it’s bursting with everything kids need to bring ideas to life, including:

• A flexible, Plug & Play HUE HD camera in a shockproof case.
• Fully-featured desktop animation software for Windows/macOS + a free mobile app.
• The full-colour HUE Book of Animation (64 pages).
• Professional HUE Clay  animation clay (formerly Newplast), modelling tools, pop-out characters, activity sheets and more!
• Double-sided ‘green’ screen for more advanced users.
• Easy-to-follow tutorial videos.

Reviews and Awards

“My child has thoroughly enjoyed playing with this toy and being able to use his imagination. He got creative in so many ways, he was laughing and getting stuck in and concentrating really hard to make things work. It allows children to think outside the box, be hands on and use different equipment and ideas to bring the fun to life.” Nicole, Mum of Child judge Jacob, aged 8.

MadeForMums Toy Awards Team say: “If your child loves creating their own stories, this might just be the most perfect gift for them. It includes everything you need to make fantastic stop motion animation and truly bring their creativity to life.”

“Parents loved that it combines screen time with hands-on creativity, teaching children patience, storytelling and technical film making skills in an accessible way. Compact and easy to set up, it keeps children coming back for more and offers endless opportunities to get increasingly inventive. A really engaging introduction to the world of animation!” Experts at Fundamentally Children.

“Look, there’s so many backgrounds. Can we do the space one?” Boy, aged 7.
“Oh cool, there’s sound effects!” Boy, aged 9.

“There is so much scope for unbroken creativity with this cleverly assembled toolbox. No going off to find clay or stage sets!” Bonita Turner, Editor, Junior.

“Such a great idea. My son would love this tool box. Having your own clay and modelling tools makes this kit feel really special, blending exciting tech with hands-on creativity.” Eleonore Crompton, Deputy Editor, Junior.

“The testers commented that the instructions were clear and they had great fun creating their stories – A great product. They particularly liked the supplied backdrops and incorporating their own toys with the models made from the modelling clay. HUE Animation Toolbox inspired their creativity and devising scripts and they felt they would use it a lot in the future”. Award Judges, Creative Play Awards

“If excitement for animation is something you want to encourage, HUE Animation Toolbox is definitely for you. The packaging of the kit itself creates a sense of awe and wonder with its brightly coloured and high-quality clay imagery. I can just imagine the faces of a class full of children staring back at me, eagerly, as they lay their eyes on the dinosaur-clad box! The USB camera in the kit is great in its own right”. Ruth Astley, Award Judge

Buy

For more information and all enquiries, please contact us.

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We are excited to announce that HUE will be exhibiting at the Manchester Animation Festival in the MAF Marketplace. The show takes place on Wednesday 12th November 2025 in Bridgewater Hall, Manchester, UK. 

Running between the 9-13th November 2025, Manchester Animation Festival is the UK’s biggest celebration of the animated art form and it is also an Oscar®-qualifying, BAFTA-recognised film festival. 

Taking place at HOME in Manchester, the festival unites the nation’s animation communities and welcomes international guests to share in the joy of all things animation. Working with leading organisations including Netflix, Disney, Apple, Sky, Aardman, Cartoon Saloon, Blue Zoo, Nickelodeon, the BBC and many more, the festival offers something for everyone, including animated short film competitions, feature screenings, retrospectives, workshops, networking events, panel discussions, masterclasses and talks from some of the industry’s leading voices. 

Come and find HUE in the MAF Marketplace where we’ll be showing off our HUE Animation Studio and HUE Animation Studio Pro kits, together with HUE Clay, the colourful clay that’s perfect for bringing your stop motion creations to life. 

We’ll have free samples to give away (while they last!) plus chances to win stop motion goodies in festival giveaways such as our clay creation challenge. Get creative, make your own clay character and share it on social media with the hashtag #MAFHUE25 for the chance to bag a bundle of HUE prizes!   

This year, HUE is not only excited to be part of the MAF Marketplace, we are also the proud sponsors of the Stop Motion category of the Young Animator of the Year UK (YAY UK) Award!

The YAY UK Awards is the nation’s largest animation competition for aspiring creatives aged 11–22. Open to entrants from across the UK, the contest showcases short films under three minutes in length in 2D, 3D and stop motion.

Submissions closed on 1st September 2025, and the winners will be revealed at the Manchester Animation Festival on the 9th November 2025, with prizes including exclusive studio tours at world-renowned companies such as Aardman.

Feeling social? Keep up to date with everything HUE Animation (@HUEanimation), MAF (@mcranimation) and YAY UK (@younganimatorUK) over on Instagram.

We can’t wait to see you all at the festival! 

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We have some very exciting news to share with our customers and followers today! We are thrilled to announce that HUE is sponsoring the Stop Motion category of the 2025 Young Animator of the Year UK (YAY UK) competition

At HUE, we’re passionate about sparking creativity in young minds through HUE Animation Studio and HUE Clay. That’s why we’re so excited to support the YAY Awards, a fantastic celebration of the rising stars of animation and the power of imaginative storytelling.

YAY UK is the biggest animation competition for young movie makers living in the UK, offering a platform to share their work, get noticed by industry pros and have their films screened at the prestigious Manchester Animation Festival (MAF)! 

Co-created by Tom Box, co-founder of Blue Zoo Animation Studio, the initiative is a collaboration between ACCESS:VFX and MAF that seeks to “discover, support, and celebrate the brightest animation stars aged 11 to 22”, creating animated films in 2D, 3D and with stop motion animation. 

Films entered into the competition will be judged by top talent from across the UK animation industry including directors, producers, animators, and creatives from the likes of Aardman and Industrial Light and Magic (ILM). The winners will be revealed at the Manchester Animation Festival on 9th November 2025, where the nominated animators will have the opportunity to meet some of the judges.

This year’s theme for the animation is UNEXPECTED. Animators are welcome to use this word as inspiration but incorporating the theme is not mandatory, and submissions will not be judged based on how closely they relate to it.

Entries will will be judged using the following scoring criteria:

• Quality of the animation skills.
• Clarity of the storytelling.
• Quality of the design.
• Quality of the overall film.

The competition opened for entries on 12th May 2025, and full details on how to get involved can be found at younganimator.uk. 

Key YAY UK dates for your diary:

• 12th May 2025: YAY UK competition opens for entries.
• 1st Sep 2025: Submission window closes.
• 1st Oct 2025: Shortlisted films and prizes announced on younganimator.uk. 
• 9th Nov 2025: Winners announced at MAF.

If you know any budding animation superstars this truly is their time to shine, so share the word far and wide with your fellow teachers, parents and friends today! 

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After much time and hard work, we’re thrilled to announce that we’re rolling out a completely new product line. 
Introducing … HUE Clay – our new high-quality, non-drying, reusable modelling clay.

Just like our HUE cameras, HUE Clay is colourful, flexible and affordable, doesn’t require installation, and is an essential teaching and learning tool. 

If you’re a long time follower and familiar with the HUE family of products, you’ll know we are HUE-GE fans of stop motion animation. When paired with our HUE Animation Studio kit, HUE Clay becomes the perfect partner for bringing your creative ideas to life through claymation movies!

Despite being a new product for HUE, the HUE Clay formula has been around for a long time. It has a rich history in the world of filmmaking in its original guise, Newplast, from esteemed British company Newclay Products.

Founded in 1967, Newclay captivated generations of children, animators and artists with its innovative and imaginative modelling materials including its flagship product, Newplast, a type of clay that is especially suitable for stop motion animation due to its balance of pliability, firmness and resistance to cracking. 

Newplast is well known for being used by Academy Award®-winning Aardman Animations, creators of world famous films including Wallace & Gromit and Chicken Run. 

HUE acquired the assets of Newclay when the original owners Paul and Valerie Dearing decided to retire. Under Paul’s careful guidance we were taught the secret recipe and processes for producing the Newplast formula. Since then we’ve been busy mixing, extruding and perfecting every detail to continue the Newplast legacy!

If you have been missing Newplast and are in knead of a new supply, look no further than HUE Clay! Available to purchase now from: huehd.com/shop/clay. 

For more information and wholesale enquiries please contact us.

Can you help us spread the word? 

Are you a claymation animator, artist, teacher or hobbyist? We’d love for you to try HUE Clay! We’re giving away a limited number of complimentary sample packs to anyone who would like to create a short animated clip, art project or review to share on social media or the HUE blog. If you’re interested, fill out this form to apply! 

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It is estimated that around 15% of the population – one in every seven people – is neurodivergent, which means that many people have gone through life aware that they think in a fundamentally different way to most of their peers. Neurodiversity Celebration Week acknowledges these differences and encourages people to embrace them. Our world would look very different without the contributors of neurodivergent artists, engineers and naturalists even though people don’t always realize that we’re already benefiting from that sharing of skills.

Neurodivergent people already know that people can have many different needs, having grown up in a world which isn’t built for them. This insight makes many of us passionate about accessibility and inclusion, and the best thing about inclusion is that the more we do to accommodate differences, the closer we get to making products which work brilliantly for everyone.

I have worked for HUE for almost 20 years. There are many neurodivergent people of my generation who are recently discovering that they have autism, ADHD and other conditions due to better understanding of how we learn to live with – and hide – our symptoms growing up in a world which prefers uniformity, but in my case I was aware that I was ‘odd’ from an early age even though I didn’t have the knowledge (or vocabulary) to fully understand myself back then. I still try to fit in with our neurotypical world but when I am asked why I also want to speak out about being different, I find the popular ‘zebra analogy’ very convenient.

“Why do you need a label? Because there is comfort in knowing you are a normal zebra, not a strange horse. You can’t find community with other zebras if you don’t know where you belong. It is impossible for a zebra to be happy or healthy spending its life feeling like a failed horse.”

I like this analogy because it’s easy to understand, applies to many different neurodivergent conditions and – importantly – it doesn’t try to downplay either animal’s value. Nobody will ever think that zebras are trying to say that they’re better than horses, or that horses aren’t useful. But in the same way, horses are not inherently better than zebras. The best world has both zebras and horses in it at the same time, and even though I’m biased because every team I’ve ever been part of has included a neurodivergent person by default, I strongly believe that neurodivergent people have a lot to contribute.

So, in the spirit of Neurodiversity Celebration Week, I’d like to highlight a few neurodivergencies which are especially relevant to our past work at HUE.

Autism (Autism Spectrum Disorder or ASD)

Perhaps the most widely known form of neurodivergency, autism presents itself in many forms and people will often have preconceptions of what an autistic person is like based on depictions in popular media, or from having interacted with autistic people with pronounced needs. However, because autism (like many similar conditions in this list) has been systemically underdiagnosed in the past, many adults are learning that the challenges they’ve faced all their lives are because their brains are simply configured differently to those of their peers.

While having trouble with the social skills which come naturally to non-autistic people can be challenging, it’s a myth that people with autism are all born with special abilities to ‘compensate’ for the difficulties that we face. In most cases the person has invested a huge amount of time, enthusiasm and focus into learning everything they can about an interesting subject, which makes us exceptionally good at recalling and applying information in our areas of expertise. Our tolerance for repetition and detail work also makes us good problem solvers and programmers; many pioneering engineers are autistic and it is thought that this pattern persists throughout history when famous, often ‘eccentric’ historical figures are viewed through modern diagnostic eyes.

So how does autism affect my work at HUE? Like many autistic people, I experience severe discomfort (a form of scopophobia) when using webcams – so perhaps it’s ironic that I work for a camera company and often have to test our devices! There are many accommodations which can be made to include people with this trait but built-in laptop cameras pointed straight at the user’s face are difficult to turn off and often lead to ‘jump scares’ in use. In contrast, HUE cameras are tactile and easily maneuvered into a friendlier position if a person doesn’t want to see their face on-screen, keeping them available for sharing work or other footage without introducing discomfort. Conversely, those who enjoy seeing their own expressions can simply tilt the camera towards themselves whenever they want. This helps autistic users to engage on their own terms, without detracting from the camera’s functionality as an all-in-one video/communication device.

Tapping into an autistic person’s lived experiences can be beneficial in other ways as well. Because autistic people have a worldview which is quite different to what’s considered normal, their ideas can seem uniquely creative to non-autistic people so long as they’re encouraged to share them. Working in HUE’s technical and product development departments, I have often found my alternate perspective to be an asset and I’ve learned a lot from our users as well. Noticing patterns in tiny details or changing the way we’re looking at a problem can open up brand new solutions that wouldn’t otherwise have been considered.

One of our most exciting products for people who are looking for an autism-friendly media hobby, especially those who don’t like being on camera themselves, is HUE Animation Studio, a stop motion animation kit which enables anyone to start creating animated movies without any prior experience. Once a new animator understands the ‘loop’ of moving the characters around and taking a picture, it’s easy to repeat the process and create absolutely anything that you want to depict on screen in a completely safe environment which the creator controls themselves.

Stop motion is particularly wonderful for non-verbal people or those with selective mutism because while recording dialog traditionally is still an option, you can also tell your story in as many different ways as you can imagine. Some animators can create beautiful silent animations which are entirely visual in their storytelling, while others can employ moving words made from modeling clay, pop-up subtitles, musical cues or wacky prerecorded sound effects to communicate entire worlds with their audience without ever saying a word. There are no rules to animation that aren’t there to be broken: it’s perfect for creative autistic people who want to share the unique way that they see the world with their friends.

The kit has also received coverage in Autism Eye Magazine (and it’s secretly one of my favorite HUE products!)

Dyscalculia

People with dyscalculia struggle with numbers and have to work much harder at subjects like mathematics than people without the condition. Like its more well-known (yet very different) counterpart dyslexia, dyscalculia presents lifelong challenges yet with the right support, sufferers will learn strategies to cope with those everyday challenges that often go overlooked. Finding alternate ways to do things is a common tactic for neurodivergent people!

Without personal experience of dyscalculia I would not feel comfortable in writing about it myself – fortunate, then, that mathematics tutor Atul Rana has already covered this exact topic in a detailed guest post about teaching dyscalculia students remotely with his HUE HD Pro camera.

HUE has also previously collaborated with Cat Eadle from Dyscalculia Network CIC, who accompanied us to the Bett Show in the UK this year. Dyscalculia Network is volunteer-run and exists to support and advocate for people with dyscalculia and maths learning difficulties, and with our shared focus on inclusion we couldn’t be prouder that they have embraced our cameras.

Dyspraxia (Developmental Co-ordination Disorder or DCD)

As someone who struggles a lot with fine motor control, this writer spends a lot of time thinking about how to manipulate even the simplest gadgets to avoid getting frustrated or accidentally breaking them (or worse, hurting myself!) A lot of document cameras have fiddly hinge joints or chunky designs, which require firm hands to comfortably adjust their position.

HUE cameras are built to be intuitive: you physically point the camera head at the object and that’s exactly what you get on screen, whatever the angle. You don’t have to position the camera right over a document if that makes it too hard to write without knocking things over; choose exactly how to set up your workspace and simply put the HUE camera in the most convenient location for you and your audience. If you’re struggling to tell left from right in mirrored mode, you can freely flip the live video in all of our software.

Focusing the image is another struggle for camera users who dread their dyspraxia interfering with what they want to do. Whether it’s manipulating a physical focusing ring or trying to tame a headstrong autofocus feature, repeatedly having to interact with a device makes it difficult to concentrate on the task at hand. One of the wonderful things about HUE document cameras is that they are manual focus, which means that if you know that the subject of your video is not going to be moving around you can set the focus at the start and forget about it – no fiddling around mid-stream.

Everyone is different and there are advantages to automatic focus as well, but if this sounds familiar then the HUE HD camera (with its larger, easier-to-grip focusing ring) or HUE HD Pro (with a rubberized focusing ring and a forgivingly wide capture area) can be game changers. The HUE HD Pro camera was developed with a dyspraxic person on the design team to ensure that its tactile features were comfortable to use.

Lastly, for people with dyspraxia who like to push themselves, our HUE Animation Studio kits can be used to explore fine motor control in a safe, accommodating way. Since stop motion animation isn’t filmed in ‘real time’, animators can work at a pace which suits their capabilities and plan out movie projects which play to their individual strengths. The ‘onion-skinning’ feature to help line up each shot alleviates the stress of accidentally moving something out of position while filming, and if coordination makes it tricky to use traditional ‘claymation’ techniques then you can simply animate something easier to manipulate, like LEGO® pieces. It’s a much more forgiving discipline than traditional moviemaking and finding creative outlets which aren’t solely reliant on dexterity can be liberating.

(I can also attest to the durability of HUE products when handled by a person with coordination difficulties; despite working for HUE for a very long time, I have yet to manage to break any of our cameras with my clumsiness!)

Audio Processing Disorder (APD)

People who – like me – live with Audio Processing Disorder experience significant difficulties in organizing the sounds that we hear, which means that even though we might be able to hear someone talking we struggle to understand what they’re saying. It’s a type of neurodivergence which is often overlooked as not many people have heard of it before and audiologists aren’t trained to diagnose it, but as somebody who experiences the difficulties that it causes every time I interact I like to explain it as ‘dyslexia, only with sounds instead of writing’.

Most adults with Audio Processing Disorder persevere for years without a diagnosis when hearing tests show that they are picking up sounds – even if they can’t understand them. Some of us have become so accustomed to not being able to hear properly that we’re experts at filling in missing information from the vaguest context clues; a very useful problem-solving skill! If sound is garbled due to Internet problems or a low quality recording, I’m sometimes the only one who can still figure out what is being said – because most speech already sounds like that to me. (Those moments make me feel as though I have a superpower.) I also like to write down words as I hear them because I can’t remember them otherwise, making me a useful notetaker during meetings and a speedy typist.

As a result of the COVID-19 pandemic, advancements in videoconferencing technology came thick and fast which was a transformative experience for someone who had always had difficulty hearing in an office environment. I cannot emphasize enough how much the built-in subtitling (also called captioning or live transcription) in Google Meet, Microsoft Teams and Zoom improved my relationship with video calls. If you have – or suspect – that someone in your team might be struggling to keep up with the conversation, I strongly recommend that everyone activates the feature on their calls. It’s also useful for identifying when someone else is having trouble with their speakers; if the subtitles are picking up the speech then the problem is at the listener’s end, not the speaker’s.

We have produced quick setup guides for using your HUE camera with Google Meet, Microsoft Teams and Zoom because at HUE we support all of the major platforms – and we use our own products for video calls too! If you’re having trouble finding the option for live subtitles, just click the links in the text above to be taken directly to the most up-to-date instructions for your preferred app.

Even when teaching or speaking to people in person, a HUE camera can help people with APD to participate with confidence in unlikely ways. If you don’t have a dedicated transcription app, it’s simple to set up a private video call without any participants and activate the subtitling feature when lecturing in front of a screen, which puts a live transcription of everything you’re saying on-screen for the whole group to see. If that’s not possible, sharing the document you’re reading from so that people with hearing difficulties can follow along is enormously helpful, as is simply putting yourself on screen when you have nothing else to show! Having a clear view of your lips moving and expressions will help people with APD to follow the conversation.

The organizers of Neurodiversity Celebration Week are encouraging people with lived experience of being neurodivergent to share their stories, both to increase awareness and to change the narrative around what we can offer in a more inclusive world. Personally, I want to bring the problem-solving skills I’ve had to learn to accommodate my differences – and the empathy that I’ve had to cultivate for others who face similar challenges – to improve accessibility for all of our users, one step at a time. And I believe that being on a team with both neurodivergent and neurotypical people working together gives us all the best opportunity to do just that.

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Bett UK is celebrating four decades of educational excellence this year and the show is going to be bigger and better than ever. 

Come and see us at Stand SM60 near the Teaching & Learning theater, to see how our award-winning HUE Animation Studio and HUE HD Pro document cameras celebrate creativity by bringing any lesson to life. Teach topics like climate change or maths with stop motion animation, magnify tiny wonders or record lessons for CPD – all designed to encourage engagement in the classroom.

Be the first to glimpse top secret product releases and get show-only offers! #HUEcameras

Our large stand will be unmissable with a dinosaur theme so look out for the HUE logo, a diplodocus, and a flying boy! We’ll be showcasing both our visualiser and stop motion animation products and will be able to share the news of new products coming!  

Bett Show 2025 Awards

We are eagerly awaiting the Bett 2025 Awards winners announcement on the evening of the 22nd January. The HUE HD Pro camera is a finalist in the International Digital Education Resource (non-UK curriculum) category. Wish us luck! 

5 great Dyscalculia manipulatives to use with your HUE HD Pro

On Friday 24th January, we will be joined by Cat Eadle from the Dyscalculia Network. Her talks will be held at 11.30 am and 13.00 pm with a lucky dip at the end of each session. The prize is Book 1 or 2 in the series Succeed with Dyscalculia. Don’t worry if you don’t win; every participant will walk away with a special show discount for both the HUE HD Pro camera and Cat’s books. You can’t lose! 

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The Future of Education Technology Conference (FETC) “represents one of the largest gatherings of strategic edtech decision makers in the industry”. 

HUE has a large open plan booth in the main concourse by the Keynote Entrance. Just keep a look out for the HUE logo and we’ll be easy to find!

Come by and see us at Booth 895 to discover how our award-winning HUE Animation Studio and HUE HD Pro document camera can bring any lesson to life. 

Teach topics like climate change or math with stop motion animation, magnify tiny wonders or record lessons for PD – all designed to encourage creativity in the classroom. 

Visitors will also be the first to glimpse top secret product releases and get show-only offers and giveaways #HUEcameras. 

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We’ll keep our fingers crossed for round 2 judging taking place later this year so the winners of each category can be announced at the Bett Awards Ceremony taking place on 22 January 2025 in London, UK.

HUE will be exhibiting at the Bett show from 22nd to 24th of January 2025 and if you are planning to visit, pop over to Stand SM60 where we will be demonstrating the HUE HD Pro document camera as well as our HUE Animation Studio stop motion animation kit.

Produced in association with Besa, the Bett Awards are a celebration of the inspiring creativity and innovation that can be found throughout technology for education with a judging panel of EdTech industry leaders, advisors and professionals.

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We are excited to announce that HUE Animation Studio and the HUE HD Pro document camera have won in this year’s Tech & Learning Awards of Excellence: Back to School 2024 within the Primary and Secondary categories, respectively.

Back for the 2024-25 school year, the Tech & Learning Awards of Excellence seek out the most outstanding products offering schools versatility, value, and solutions to specific problems to support innovative, effective teaching and learning. Judged by a panel of industry experts, winning an Award of Excellence is more than just acknowledgement from Tech & Learning’s editors, it is a showcase of which products are truly going above and beyond to contribute to the education sector.

The awards’ editorial team has shared that “The 2024 awards brought a huge number of high quality entries. A varied panel of industry experts judged the winning products and solutions to be of the highest standard in supporting effective teaching and learning practices when moving into the new school year. Every winner should be immensely proud of their accomplishments – a well-deserved congratulations from the entire Tech & Learning awards team.”

You can read more about our success on the Tech & Learning website, in their regular newsletter and through other promotional channels from the publication in the coming weeks.

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